Discovery Creative London

Whilst working for Discovery I was asked to design an identity for the in-house design team. The brief was for the design team to have more of an agency identity, instead of just being a part of Discovery.

The idea behind the design consists of modular pattern that can move around depending on the use. The patterns can refer to specific programs and also represent the different channels that are part of discovery (Yellow for Quest, red for TLC, etc.) The logo and pattern stay the same colour, but vary based on what channel they are referring to. Discovery Creative London on its own is black, grey, or white, acting as a canvas for whatever channel it needs to match with.

The design was used across the internal stationary etc. as well as for the website and monthly newsletter.

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